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Mastering Change With the Prosci ADKAR® Model

Discover how the Prosci ADKAR® Model helps individuals and organizations navigate change effectively by focusing on Awareness, Desire, Knowledge, Ability, and Reinforcement.

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The Prosci ADKAR® Model is a goal-oriented simple yet effective model to help individuals and organizations navigate Change successfully.

ADKAR® sits at the center of the Prosci Methodology graphic with the impacted individual at the center of it to emphasize that organizational change requires individual change. 
During transformational times, employees could feel disconnected as they fail to recognize the importance of their involvement. This is how skilled leadership can powerfully impact the process by ensuring individuals are emotionally engaged and any potential resistance is addressed.

The power in the ADKAR® model lies in the fact that it is outcome-oriented aiming to limit resistance to organizational change. The main elements to focus on to be successful in your organization’s transformation are:

ADKAR® is a Change Management model that guides individuals through the change process. It focuses on the 5 key Elements: Awareness, Desire, Knowledge, Ability, and Reinforcement. 
Each element represents a milestone that individuals must achieve for successful change.

Key Components Of The ADKAR Model

The Prosci ADKAR® Model

A. Awareness:

  • Statement: Awareness of the need for change.

  • Objective: Ensure that individuals are aware of the need for change.

  • Importance: Without awareness, individuals are unlikely to support or engage with the change initiative.

D. Desire: 

  • Statement: Desire to Participate and support the change.

  • Objective: Foster a desire to participate an d support the change.

  • Importance: Desire is crucial for gaining buy-in and reducing resistance.

K. Knowledge:

  • Statement: Knowledge on how to change.

  • Objective: Provide individuals with the knowledge on how to change.

  • Importance: Knowledge equips individuals with the skills and information needed to implement the change.

A. Ability:

  • Statement: Ability to implement the required skills and behaviours needed to apply the change.

  • Objective: Ensure that individuals have the ability to implement new skills and behaviors.

  • Importance: Ability ensures that individuals can effectively perform in the new environment.

R. Reinforcement:

  • Statement: Reinforcement to be able to sustain the change.

  • Objective: Reinforce the change to sustain it over time.

  • Importance: Reinforcement prevents regression and ensures long-term success.

Benefits of the ADKAR® Model

  • Individual Focus: The ADKAR® Model focuses on individual change, ensuring that each person is equipped to navigate the transition.

  • Structured Approach: The model provides a clear, step-by-step framework for managing change.

  • Enhanced Adoption: By addressing each component, the ADKAR® Model enhances the likelihood of successful adoption and utilization of the change.

How ProClipse Uses the ADKAR® Model
At ProClipse Consulting, we use the Prosci ADKAR® Model to guide individuals through their change journey. Our experts work with your team to ensure that each component of the ADKAR Model is addressed, fostering a smooth and successful transition.

Contact us today to learn how the ADKAR® Model can help your organization navigate change effectively.

ADKAR® Model Mastery Level 1: Prevent Change Resistance

ADKAR 1

ADKAR® Model Mastery Level 2: Resolve Change Barriers

 

ADKAR 2
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What ClientsSay About Us

  • Thanks to Talal and Frank from ProClipse for making it a great experience.

    Michelle Niemczyk

    Michelle Niemczyk

    Manager, Business Transformation and Project Management Office -

  • Enjoyed the engaging exercises and activities and understanding everyone's different perspectives.

    Tia Mashini

    Tia Mashini

    People & Organization Consultant -

  • ADNOC Logo

    Thank you so much for the great experience and learning opportunity, i will take what i learned and ...

    Muhannad Abdel Jawad

    Muhannad Abdel Jawad

    Advisor, Performance Management - ADNOC Group

  • Thrilled to share that I’ve completed the Prosci Change Management Certification! I am excited to ap...

    Rita Sachin

    Ritta Sachin

    Administrative Intern -

  • I have added a new milestone in my learning journey. Connecting EQ with change management and specia...

    Sandra Haddad

    Sandra Haddad

    Business Consultant and Certified EQ and Resilience Coach - Freelance

  • Talal and Frank were exceptional! The training was comprehensive, engaging, and full of valuable ins...

    Dana Najib

    Dana Najib

    Product Marketing Manager -

  • kpmg_lowergulf_logo

    Very good experience , Talal & Frank managed to keep us engaged and involved throughout the learning...

    Salama Al Darmaki

    Salama Al Darmaki

    Associate - People & Organization - KPMG Lower Gulf

  • mercermiddleeast_logo

    I enjoyed it. Thanks to Frank and Talal.

    Karim Mokdad

    Karim Mekdad

    Engagement Manager - Mercer Middle East

  • kpmg_lowergulf_logo

    It was great, I learned a lot and am grateful for the opportunity.

    Kyle Daniel Campbell

    Kyle Daniel Campbell

    Manager - KPMG Lower Gulf

  • Thank you so much for a wonderful learning experience!!

    Sarah Siddique

    Sarah Siddique

    Head of Learning and Development -

  • Al-Futtaim Automotive

    The Change Management Certification Program was a good 3 days.

    Sital Ashwin

    Sital Ashwin

    Senior Change Manager - Al-Futtaim Automotive

  • Tasnee

    I'd like to thank Talal for his great passion of change culture and his extensive effort to lead the...

    Ahmad Abdullah Alasmari

    Ahmad Abdullah Alasmari

    Digital Transformation Center - Tasnee

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