

Change Management Blog
Role of Change Management in Businesses
April 22, 2019
Talal I. El-Assaad: Enterprise Transformation, CX Mastery & Go-to-Market Leadership
Time to Read: 3 Min


In life, you will experience a series of changes which could be thrilling, new and full of opportunities but these changes could also be uncomfortable, unheard of and scary. For
any business, change can have both good and bad consequences. How a business is able to handle this change will determine whether it will benefit from the change or experience failure.
No matter to which industry a company belongs, it can’t escape change. Change is an inevitable part of any growth phase across all businesses. In the present times, Change Management is a part of almost every business that is in the market. In businesses/companies, each day managers struggle to keep fresh initiatives afloat and convince the employees to think out of the box. They also find it difficult to help employees practically embrace change on the ground.
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