Change Management Blog
Change Management in the Digital Age
January 15, 2020
Talal I. El-Assaad: Specialized Change Management Expertise
Time to Read: 3 Min
When we talk about Change Management, most often it is associated with change within the organizations. However, as organizations are moving towards digitalization, Change Management is shifting too. These days anywhere you go, the word digital follows you. It has a major impact on the economy of the country as well as society. The 21st century marked the beginning of digital innovations and these innovations are not only challenging organizations but changing the complete industries too. With the new technologies and digitalization coming in, companies need to be more innovative to adapt to these changes.
Digital does not mean simply IT anymore. Organizations /companies are turning to more and more digital technologies to stay ahead in the competitive market. With each passing day, digital technologies are being implemented to support business models, support products and customer experiences. In this digital age, Change Management has a few key areas namely, Digital Transformation, Digital Talent and Digital Leadership.
The Digital Transformation
In recent times this is probably the most significant yet disruptive organizational change to happen. It is the biggest change that companies and organizations will be facing at the moment. To enable digital transformation, restructuring the organization is required which is definitely not a small or easy task to execute because many organizations are going through this change.
Before the initiation of this whole process of transformation, the leaders of the organization must align their thoughts on what their expectations are and what digital means to the organization. The important aspect that also needs to be considered is how the digital transformation is going to fit into the overall business model.
The Digital Workforce
The digital workforce means that the skills that are required by organizations from their employees are changing with digitalization. To take on the challenges of the new age digital workspace the HR department should make a digital shift too in order to make sure that their employees have the right and accurate skills. With digitalization the demand for skills shall also change, hence it is the duty of the HR team to bring about a change in themselves and also their recruitment process.
The Digital Leaders
In the Change Management process, digital leaders play a very crucial role in paving the way for digital transformation. Their role should be to heavily communicate and engage with the key stakeholders, whether internal or external to the organization in designing, deciding and delivering the digital organization. With digitalization coming in, the role of the leaders will also change which is going to be a challenge for them as they will also have to change and adapt to the transformation of the organization accordingly.
In the digital age, new models are brought for change implementation. These new models are more focused on fast continuous change rather than one big-time change which was not the case with the traditional models. Now there will be a need for Change Management to become more mainstream and a permanent feature within the day-to-day operations of an organization. Change Management now will not just be reserved for organized projects, but it would rather be something that is integrated into all parts of the organization.
ProClipse is a Change Management company of the digital age which can guide you through this whole Change Management process. Now success for your organization will no longer be a far-fetched dream.
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