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Strategies for Sustaining Change in the GCC Region

Strategies for Sustaining Change in the GCC Region


Middle Eastern public and commercial enterprises are constantly changing their organizational structures to meet customer demands for more and better services at costs, higher quality, and greater efficiency. The necessity for an effective organizational change management plan is well known, but how to implement change within an organization is less well known. Inevitably, unsuccessful change management efforts result in operational inefficiencies, lost time and money, lower productivity and morale, and decreased market share. Our team of knowledgeable change consultants can assist Middle Eastern businesses in developing operational models that will satisfy the demands of their stakeholders, clients, and extended enterprise.

Think about the following recommendations for bringing about long-lasting and sustainable change:

  1. Make logical adjustments: An organization's operations aren't intended to be completely disrupted by a change management program. Instead, the upheaval of the status quo is a result of the transition journey. An organization must concentrate on reducing the interruption in order for workers to accept it into their everyday routine. One of the greatest ways to achieve this is to deliberately consider how various staff groups or functions are likely to oppose change and put proactive mitigation techniques in place before the resistance manifests itself.
  2. Make sure everyone involved understands the significance of the adjustment: The key to guaranteeing the organizational change's sustainability is ensuring that all stakeholders, including employees, are aware of why the change is important and what would happen if it fails. Employees are considerably more likely to accept changes on an individual level if they are made aware that refusing to adapt would have a detrimental effect on both their own performance in their daily jobs and the success of the company as a whole. As a result, it becomes much simpler for change leaders to emphasize the necessity of maintaining the change.
  3. Encourage staff to adopt the new behavior throughout and following the transformation project: To ensure that all employees are equipped to adjust to the new normal and accept and use any new tools, procedures, or systems as needed, committed training and support staff is essential. A well-managed change project will typically include enough support, but it's crucial to take into account the various rates at which your staff will adjust to the new changes. For a clearer view, it is advisable to contact professional change consultants for better assistance.
  4. Employee issues should be heard: There are big differences between being a part of an organizational transition and having one happen to you. The possibility of the change being long-lasting and sustainable varies between these two situations. Employees who operate in environments that are continually changing around them are likely to feel alone and unable to deal with the problems they are currently confronting in their daily duties. Change leaders are better equipped to involve all employee levels in the change process by giving employees a chance to discuss the difficulties they are now facing and exposing their natural reluctance. Additionally, change leaders can endeavor to enhance existing corporate change plans by consistently getting current input.
  5. Create dependable procedures for reinforcing change: Stakeholders are less likely to be invested in the newest project if an organization has a history of making changes that initially seem successful but never seem to stick. If an employee has seen the effective execution of historical change projects' and its ongoing reinforcement, then it becomes much simpler for him or her to embrace and support new initiatives.


These tasks are all crucial for managing and leading change. Therefore, when planning and implementing change, institutional leaders must take special care, focus, and effort on each action. And for the greatest assistance, get in touch with our renowned change consultants at ProClipse Consultancy.

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