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How is Internal Communication Important during Change Management?

How is Internal Communication Important during Change Management?



You might already know this but Change Management and communication go hand in hand. The success of your organization’s change initiative depends totally on the employees who accept the need for change and have a good understanding of it. Lack of appropriate change management processes and communication plans, you might have a really tough time convincing your employees to accept and embrace the change.

For a successful change management initiative, you ought to have a change management communication strategy in place. In change management, communication strategy is a document that one can rely on to glide through the process of what information is to be sent, when is it to be sent, how you will be sending it and lastly who should ideally send it.

Here is a step-by-step guide that encompasses the best practices for change management communication:-


1. Lay out some communication objectives:-


An internal communication strategy needs clear objectives and goals. These include:

1. What do you wish to achieve?

2. How do you plan to attain it?

3. Who will take the responsibility for it?

4. How will you know you’ve accomplished what you wished to achieve?

2. Developing your key messages


You might have some general messages in your mind as well as some specific and tailored ones for different audience segments and stakeholders. When developing your key messages, it is essential that you clearly outline:

1. What is the change

2. Who all is it going to affect

3. Why is it necessary

4. When and where will the change happen

Let your message be

1. Authentic

2. Clear and concise

3. Decide the Delivery Channels


How will you be delivering information to your employees? There could be some who would prefer a mail, some might not. It is always better to send the information through multiple channels which would help in the retention of the message.

1. Face-to-face meeting

2. Intranet space

3. Email

4. Video content

4. Deliver Ongoing Communication


It is not appreciated if you just communicate the change once and never follow up on it. Messaging the updates from time to time helps embed the idea of change well within the organization and gives people the chance to adapt to it. Regular communication helps prevent rumours from spreading. In case there are some rumours circulating, you could just address them and head them off with the fact/truth. Ongoing communication only helps build a successful narrative without getting the employees overwhelmed with too much information at once.

When change management communication processes and strategy are in place then it can help the organization sail through the course of managing change in the workplace.

At ProClipse Consulting, a Change Management Company they do adopt the change management communication strategy to ensure the change is a success. Effective communication in your change management processes is needed to get buy-in from your employees.

ProClipse Consulting propels you towards your vision. Get in touch with the team today to take your business to new levels of success.

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